as i said at the outsaid, the environment is only getting tougher. to a certaindegree, yes, it is. >> when would you see empirical data suggesting that the tide is turning, though? i mean, would share -- i mean, would the end of share loss when it comes to the digital ad market, is that in the near future? >> no. i mean, look, google, it's growing somewhere between 30% and 40%. facebook around the same level. it's going to take a while for facebook to -- for yahoo! excuse me, to go from negative 5 to a positive. we think sometime by the end of this year, they may be flat to maybe slightly up. you know, we're not holding our breath on them growing as fast, or even faster than the industry as management continues to believe that they will be able to do. but in the meantime, we'll be looking at engagement to see month-to-month engagement, particularly on the mobile side. and also try to figure out or try to see the rollout of new products. that will be a precursor to them doing well over time. >> amazon, that's a big report we're all looking forward to